From our CapStorm Marketing Manager, Steven Welch: Why you should take your seat for the Salesforce Ben pre-Dreamforce ‘What to Watch’ panel on Monday 13 October, at our opening night drinks event.
Dreamforce is almost here, and with it comes the flood of keynotes, product launches, and events that make San Francisco buzz for three full days. It’s exciting, but also overwhelming. With so much happening at once, how do you know which announcements are worth your time and which trends will actually carry weight once the confetti settles?
That’s exactly the conversation happening at the Salesforce Ben Hub this year. Salesforce Ben is bringing together a panel of voices from across the ecosystem, including members of the Ascendx family, to dish on the real highlights to watch for at Dreamforce 2025.
Decoding Dreamforce 2025
Recaps and hot takes always pour out after Dreamforce wraps up. But this fireside chat is all about arming you with the inside scoop before you walk through the doors at Moscone. Think of it as your guide to separating the must-sees from the nice-to-haves.
On stage, you’ll hear from Salesforce Ben alongside leaders from the Ascendx portfolio, CapStorm, Ortoo, Documill, and Eposly. Together, we’ll share what we’re watching most closely, where we see big opportunities for customers, and which shifts could shape your Salesforce strategy heading into 2026.
A Taste of What’s on the Docket
We won’t spoil the fun, but here’s what you can count on. We’ll dig into the Dreamforce moments everyone will be buzzing about: the keynote announcements that spark debate, the hidden-gem sessions that could change how you work, and the trends that feel destined to reshape the Salesforce ecosystem. And of course, we’ll touch on the curveballs no one sees coming.
Hear It Straight from the Panel
This conversation is designed to be more than predictions; it’s a collection of perspectives from people who work with Salesforce day in and day out. Each panelist will share what they’re most excited to see at Dreamforce and why it matters to the wider Salesforce community.
It’s not just about what’s happening on stage; it’s about understanding why it matters, and how to carry those insights back to your own teams once Dreamforce wraps.
We’ll See You at the Hub
The Salesforce Ben Hub has become the community’s go-to home base during Dreamforce, and this year will be no different. Between the hustle and bustle of the event it’s the perfect spot to recharge and connect with people who truly understand the Salesforce world.
The “What to Watch at Dreamforce 2025” panel will be one of the highlights of the week. It’s your chance to step away from the noise, hear candid takes from Salesforce Ben and the Ascendx crew, and walk away with clarity on what really matters.
Because at the end of the day, Dreamforce isn’t just about technology, it’s about perspective, connection, and the ideas you carry forward long after San Francisco quiets down. Bring your questions, grab a seat, and get ready for the inside track on Dreamforce 2025.
After our opening night event on Monday, the Salesforce Ben Hub will be open all day Tuesday and Wednesday for refreshments, meeting space and networking.
Register today and escape the hustle and bustle of Dreamforce.
